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Fractional CMO

A fractional Chief Marketing Officer (CMO) provides senior marketing leadership to align audience strategy, positioning, campaigns, and measurement with your growth priorities. We help your team and existing partners focus on the right initiatives.

Fractional CAIO

A fractional Chief AI Officer (CAIO) provides senior AI leadership to prioritize applications, guide adoption, and connect context, people, and systems. We align leaders, shape an AI roadmap, and establish ownership for agreed initiatives.

The balance of strategy, team guidance, and implementation is defined for each engagement.

Answer engine optimization helps make your organization’s expertise understandable and discoverable in AI-assisted research. We work with HubSpot and other website platforms.

We review your content, technical setup, and presence across the web, then improve how people and AI agents find and use your site.

We focus on clear, accurate information, important AEO optimizations (onsite and offsite) and useful website experiences. (Specific rankings, AI citations, and traffic outcomes cannot be guaranteed.) Work like this is imperative for your digital presence in the world of AI.

Help leaders turn what they know into useful thought leadership. Connect their point of view to the questions members, sponsors, customers, and peers are asking.

Work can include positioning, topic development, content planning, and AI-supported drafting workflows, with the executive’s review and voice at the center. Work can also include AI-enabled audience growth.

Channels, publishing responsibilities, cadence, and any ongoing production support are agreed in the scope.

HubSpot managed service support can continue after an initial implementation or optimization.

Each ongoing HubSpot managed service engagement is individually scoped by organization.

For keynotes, conference sessions, and speaking inquiries, visit Erica’s personal website. For training designed around your team’s own context and workflows, explore organizational AI.

Fractional Chief Revenue Officer (CRO)

Get senior revenue leadership without a full-time executive hire. We bring sales, marketing, membership, and customer experience together around shared growth priorities.

We help clarify your revenue strategy, strengthen pipeline management and forecasting, improve handoffs, and connect your CRM reporting to decisions. For associations, this can include membership, sponsorship, events, and education revenue.

We agree on responsibilities, decision-making authority, and measures of progress before the engagement begins.